ICON ESCAPE

I am an avid motorcycle rider. What drives me nuts is how no one has a travel app geared just for motorcycle riders. Things like oversized buttons that are easier to use when wearing gloves and built-in weather reporting so we wear the right gear just seem so obvious.

So, I created one myself, sponsored by my favorite riding apparel company Icon.

And to help launch it, I took over some of the most icon(ic) roads and streets in the US, creating a multimedia spectacular called the Icon Invitational.