Icon Escape

I’m an avid motorcycle rider. What drives me nuts is that no one has created a travel app specifically for motorcycle riders. Features like oversized buttons that are easier to use while wearing gloves and built-in weather reports to help us wear the right gear just seem so obvious.

So, I created one myself, sponsored by my favorite riding apparel company, Icon.

To help launch it, I proposed taking over some of the most iconic roads and streets in the U.S., creating a multimedia spectacular called the Icon Invitational.

Role: Concept, Copy, Art Direction, and Design.