Les Schwab Social

Les Schwab wanted to get into the TikTok game which had some challenges. First,
how do you make social content about tires interesting? Second the agency would be only doing a creating an initial round of posts. We needed to come up with a style that could be handed off to not only their in-house team but also something that could
be done by employees at their actual tire centers.

So we embraced the idea of edutainment. Creating content that was entertaining and
educational, understanding that a lot of people use TikTok as a search engine to find
how to do things and it paid off. Our TikTok on how to put on snow chains alone has almost 2 million views.  When it came to a visual style, we kept it very organic and
very much with the feeling of being made by the average TikTok user (AI Voice over, simple captions etc.).