Metro

So your agency gets the client to buy off on a new campaign that is going to focus on building a strong brand identity. And about 3 months into this new campaign, the world comes to a screeching halt due to a little global pandemic. Media cutbacks kill your ads frequency (good bye brand development), your production budget gets blown out the nearest air lock, and your customers are going to have a hard time paying for your services. What is a creative to do? You get scrappy and pivot the whole thing into a benefits campaign.