Chase Freedom QCP Social
Chase wanted a fun social campaign that talks to millennials to excite customers about signing up for there 5% quarterly credit card benefits. Working with the client and their limited budget for this project we know we would have to mainly use stock. So what do you do? You lean into it hard and have some fun. Base the whole thing on high fiving over 5%, and use all those silly high five shots all too common on stock images sites. Add in some visual accents into a layout style that looks like someone could have “made” it on their own phone. Grab some coworkers to shoot some social video. Then you mix it all together and you get one of Chase Freedoms most successful paid social campaigns.